Here are some of the advantages that writing a book will bring to your small business:
1.) Writing a book demonstrates that you are an authority in what you do.
2.) A book will tell your story to your customers. Especially if you are a local business, you will be able to connect with them more meaningfully and gain their trust.
3.) You will earn extra income. Not only are books excellent marketing tools, but they also generate revenue from sales.
4.) Becoming an author and expert opens up more marketing possibilities. Speaking and networking opportunities will become available to you, and you will be able to spread the word about your products and services to more people.
5.) Writing a book is an excellent way to capture the attention of your clients and prospects while telling them why your products and services are perfect for them.
6.) A book is a useful marketing tool for your business.
7.) As a small business owner writing a book will help solidify your brand.
8.) By sharing the depth of your knowledge in a book, you are adding credibility to your business.
9.) The media outlets usually search for established authority figures for interviews during morning news shows, writing a book will position you to be a viable candidate.
10.) Becoming an author will help you reach non-traditional customers.